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Just Thrive Vitamin K2-7 - Learn More

Meet Vitamin K2-7

Vitamin K2 is known as the “Activator X” super-nutrient that Weston A. Price – a dentist known primarily for his theories on the relationship between nutrition, good health, bone development and teeth – found prevalent in foods in the most healthiest communities (read more in this book,  Vitamin K2 and the Calcium Paradox).

A growing body of published research confirms Dr. Price’s discoveries, namely that vitamin K2 is:

  • Supports heart health
  • Important for the utilization of minerals
  • Protects against tooth decay
  • Supports growth and development
  • Is involved in normal reproduction
  • Supports bone health by protecting against calcification of the arteries
  • Is a major component of the brain

Vitamin K2 works (optimally) together with two other fat-soluble vitamins that Price studied, vitamins A and D. Vitamins A and D signal to the cells to produce certain proteins and vitamin K then activates these proteins. Vitamin K2 plays a crucial role in the development of the facial bones, and its presence in the diets of non-industrialized peoples explains the wide facial structure and freedom from dental deformities that Dr. Price observed.


Vitamin K2 has been featured in the press a lot lately, and for good reason. Vitamin K2 comes with huge benefits including reducing the risk of diabetes, heart disease, cancer and osteoporosis. Some even say Vitamin K2 is arguably the most important dietary supplement, especially since it’s not found in sufficient quantities in the Western diet.

Most people have heard of Vitamin K1, a vitamin found in our daily diet that activates proteins in regulating the thickness of our blood; however, little was known about the power of Vitamin K2-7, until recently. In fact, Vitamin K2-7 is found in every tissue of our body, and is therefore a necessary and critical activator in many of the key functions of our body’s health.


These days, everyone is advising that we all take more Vitamin D. Doctors, writers, bloggers and more can’t stress how important Vitamin D is to your body. BUT…

Recent studies have shown that high doses of Vitamin D can lead to Vitamin D toxicity, especially in a person who is deficient in Vitamin K2. In other words, a person who is taking high doses of Vitamin D and is also K2 deficient may experience an increase in calcification of arteries and tissues. This increase can harden and disrupt your body’s normal processes, disrupt organ function and affect blood vessels, leading to cardiovascular disease.

If you’re taking Vitamin D or Calcium supplements, studies have shown that you should also be taking the correct amount and dosage of Vitamin K2, otherwise you are at a MUCH higher risk for osteoporosis and heart disease. Even if you are  not taking either of these supplements, most everyone is deficient in Vitamin K2, which plays an important role in your body for preventing disease (and helping you age well!), because it’s very difficult to get enough in our food even if you eat a healthy diet.


There are huge benefits that come with taking a vitamin K2 supplement. In fact, some researches say vitamin K2 is one of the most important dietary supplements out there, especially since the Western diet is so vitamin K deficient. Of the many benefits, Vitamin K2 has been shown in studies to help reduce the risk of diabetes, heart disease, cancer and osteoporosis.



Contains no added color, artificial flavors, or synthetic substances.



Made without any Genetically Modified Organisms

Sugar/Salt Free

Sugar/Salt Free

Live a sugar-free and low sodium lifestyle, including diabetics, to safely consume them.

Gluten Free

Gluten Free

Contains no gluten, making Just Thrive® the perfect supplement no matter dietary restrictions.

Dairy Free

Dairy Free

Safe for anyone living a vegan or lactose-free lifestyle.

Nut Free

Nut Free

Nut free, making them suitable for people concerned about nut allergies.


When you think about what you can do for the optimal health of your bones, you’re probably thinking of Vitamin D supplementation because it causes the release of osteocalcin, a protein secreted by the body’s bone building cells. But what you likely don’t know is that osteocalcin is secreted in an inactive form and only becomes activated by Vitamin K2-7. Once activated, osteocalcin becomes carboxylated, then allocates calcium from the blood stream into your bones, making it an integral part of bone development and restoration.

Dozens of published clinical studies have shown that Vitamin K2 halts bone mineral density loss, which is a huge benefit for people with osteopenia and osteoporosis. In fact, supplemental k2 became a first tier treatment in Japan for osteoporosis.

But how does K2 prevent and treat osteoporosis? It is an essential cofactor in the activations of Gla proteins in the bone (osteocalcin) and blood vessels (matrix Gla-protein), which means that K2 is responsible for ensuring that calcium in the diet is deposited safely in the bones and not in the blood vessels.

Heart Health

There are several large-scale studies demonstrating the incredible impact Vitamin K2 has on supporting heart health. The 10-year, 4,800 subject Rotterdam Heart study demonstrated that participants who ingested the greatest quantities of vitamin K2 in their diet experienced a 57% reduction in death from heart disease than people who ingested the least. Even minimal K2 supplementation was found to decrease all-cause mortality by 25%. Without enough K2, undercarboxylated osteocalcin and MPG lead to increased coronary calcification and cardiovascular disease. Over 25 published studies confirm that vitamin K2 can prevent arterial calcification, and that deficiencies are correlated with increased arterial calcification. Returning K2 levels to normal reverses arterial calcification, especially at prescriptive doses.

In addition to the benefit of Vitamin K2-7’s role in transporting calcium away from the arteries to support the prevention of cardiovascular disease, Vitamin K2-7 also plays a beneficial role in the health of our mitochondria cells (which act as the powerhouse digestive systems of each cell). Scientists found that Vitamin K2-7 enables the electron transport chain of cellular energy generation and the production of ATP. This means reduced muscle cramping and increased utilization of oxygen consumption – increasing cardiac output by as much as 15% at rest.


Over 40 published studies have demonstrated the important role of vitamin K2 against cancer.

Vitamin K2 has been shown to induce apoptosis in vitro with leukemia cells, and lower the risk of prostate and liver cancer. The EPIC-Heidelberg study on K2 supplementation and prostate cancer, with 24,340 subjects, found an inverse association between the intake of menaquinones and prostate cancer. Vitamin K2 was calculated to reduce prostate cancer incidence by 30%.

In a study in the Journal of the American Medical Association, patients infected with hepatitis B or C, and therefore at much greater risk for developing liver cancer, were given a K2 supplement. Less than 10% of those given the supplement developed liver cancer, whereas the placebo group developed cancer at an astonishing rate of 47%.


The rates of diabetes and pre-diabetes are skyrocketing! Over a dozen published studies have shown that K2 is protective against the development of type 2 diabetes, and what’s more, just four weeks of K2 supplementation increased insulin sensitivity.

How does this work? The mechanism is still a bit of a mystery, but it looks like conversion of undercarboxylated osteocalcin to carboxylated osteocalcin (for which K2 is necessary) regulates glucose metabolism, likely through B-cell dysfuntion.

Neurological Development and Repair

Vitamin K2-7 also plays a critical role in our central and peripheral nervous system. Scientists have found that Vitamin K2-7 uses our brain as a transport system. In fact, our brain is made up of 70-93% of this nutrient which activates Vitamin K2-dependent proteins located in the brain in order to facilitate the repair of brain cells in disease states such as Alzheimer’s, dementia, Parkinson’s, diabetic and idiopathic neuropathy.

Kids and Vitamin K

In general, vitamin K2 is also especially important for kids! Since kids are growing, they have eight times the amount of bone turnover that adults do, so they need vitamin K2 even more for stronger bones and to prevent breaks fractures.

What makes Just Thrive K2-7 different?

Just Thrive Vitamin K2-7 is best vitamin K2 supplement in the retail market because it contains MenaquinGold™ Vitamin K2, a prescription grade source of K2-7. This source of natural K2-7 was created for the pharmaceutical market with a Drug Master File, whereas most other K2 supplements currently available in the United States are not manufactured to pharmaceutical standards. MenaquinGold™ is produced in a pharmaceutical qualified, dedicated facility and is regularly tested by FDA-approved laboratories. MenaquinGold™ is produced through fermentation of bacillus sp., and is the same K2 found in natto, the fermented soy product that is the highest naturally occurring source of K2. MenaquinGold™ has demonstrated the highest degree of stability, quality and safety.

In short, Just Thrive Vitamin K2-7 is:

  • Gluten Free
  • Dairy Free
  • Soy Free
  • Salt Free
  • Sugar Free
  • Kosher
  • Vegan
  • Halal
  • Allergen Free
  • GMO Free
  • The only 320 mcg, natural vitamin K2-7 supplement on the market
  • The only K2 supplement with Ultra Absorption Complex made of chelated minerals that are essential K2-cofactors (magnesium, boron and zinc)
  • The ONLY pharmaceutical grade, all-natural vitamin K2 product with accompanying published safety studies
  • The only 320 mcg, all-natural vitamin K2-7 supplement on the market.
  • The only K2 supplement with Ultra Absorption Complex that contains magnesium and zinc.
  • The only pharmaceutical grade, all-natural vitamin K2 supplement with published safety studies.
  • Soy free, allergen free, GMO free, and gluten free! Plus, it’s kosher, vegan, and halal.
  • Just Thrive Probiotic

    Digestive & Immune Support

    Stability & Potency of Just Thrive® K2-7

    What else makes Just Thrive® K2-7 the best vitamin K2 supplement out there? Stability and potency.

    Just Thrive® K2-7 features a very stable compound, which does not degrade and reduce potency. This is important because Just Thrive® Vitamin K2-7 is a very active compound, and therefore very sensitive to the manufacturing process. Specifically, vitamin K2 is very sensitive to light and heat, so it has to be formulated carefully to withstand bottling and encapsulating process. Because it has not been damaged by the light & heat, Just Thrive® Vitamin K2-7 has the highest potency available on the retail market.

    No other supplements in the US have taken quality measures like this. Often times, with other vitamin K2 products, there’s a significant decrease of what’s being claimed on the label to what’s actually in the product. Based on our testing and even testing from organizations like Consumer Labs, the majority of K2 supplements out on the market have little to no stability.

    Because it is important to feel confident that you are getting the full dose of K2, it’s important to take the best Vitamin K2 supplement on the market, Just Thrive® K2-7. Just Thrive® K2-7 is an all-natural pharmaceutical grade product where 100% potency is guaranteed.

    Just Thrive K2-7 Contains the Optimum Dose

    Just Thrive® is the only Vitamin K2-7 product available in the retail market with this optimal therapeutic dose of 320 microorganisms/day. Generally, the highest dose of Vitamin K2 available on the market is 150mcg, but research suggests that a larger optimum dose of 320 mcg is the therapeutic dose for optimal carboxylation of proteins. Also, our 320mcg dose gives major cardiac output benefits and mitochondrial benefits as well. With that in mind, there’s no reason to be taking a lower dose.

    Just Thrive K2-7 Has Supportive Ingredients

    Just Thrive® is the only Vitamin K2 available in the retail market with the three main essential elements for maximum effectiveness: Magnesium and Zinc Gluconate. Without zinc and magnesium, K2 does not function optimally and people tend to be deficient in those co-factors.

    Just Thrive® Vitamin K2-7 also contains supportive ingredient Vitamin K1, which is needed for release by the liver in order to optimize the bioavailability of K2-7. Vitamin K-1 is the clotting vitamin – the one responsible for helping to clot blood, and also the one that you have to be careful about ingesting if you’re on Coumadin or Heparin or other blood thinner meds. Vitamin K-1 is also the one that you will find in regular multivitamin supplements. It is not the same as K2.


    Early evidence about the beneficial qualities of vitamin K2 comes from Eastern Japan where consumption of natto – a Japanese fermented soybean dish replete with K2 – is common.

    Researchers noticed that rates of osteoporosis, diabetes, senile dementia and heart disease in Eastern Japan were much lower, and certainly far lower than in the U.S. In more than 2000 published studies over the last ten years, scientists have confirmed that incredible health benefits experienced in Eastern Japan came from the crucial nutrient, Vitamin K2.

    So why are we all so deficient? Multiple validated studies revealed that most people are deficient in Vitamin K2-7 because its highest natural sources are only found in organ meat, fermented cheeses from Germany, and natto. So, unless you’re consistently eating these sources, a healthy diet alone isn’t enough to give sustain or replenish your necessary levels of Vitamin K2.

    Supplement Facts


    Just Thrive® Vitamin K2-7 is the FIRST complete dose of Vitamin K2-7, containing 320 mcg of natural vitamin K2-7 and the only vitamin K supplement that contains magnesium, zinc and boron.

    Just Thrive® Vitamin K2-7 is contains MenaquinGold™ vitamin K2, a prescription grade source of K2-7. This source of natural K2-7 was created for the pharmaceutical market whereas most other K2 supplements are not manufactured to pharmaceutical standards. Just Thrive® Vitamin K2-7 is the ONLY vitamin K2 supplement with published safety studies, and MenaquinGold™ has demonstrated the highest degree of stability, quality and safety.

    There are 60 capsules in each bottle of Just Thrive® Vitamin K2-7. It is ideally recommended to take two capsules daily. If you're unsure, we advise you speak to your doctor or nutritionist to help determine the correct dose for your specific needs.

    100% Guarantee

    Just Thrive® is passionate about good health, and we ensure the integrity and quality of our products. That’s why we’re proud to stand behind every sale with a 100% customer satisfaction “30-Day Bottom of the Bottle” Guarantee:

    If you’re not 100% satisfied with your purchase of any Just Thrive® product from, return it to us for a full refund* – even if the bottle is empty!

    *Excludes shipping, applies only to products purchased directly from Just Thrive. Please email us at with your request.

    Get the  Just Thrive® K2-7 Vitamin Today!


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